Marketers recognize the value of focusing on specific campaign goals. A microsite is one way to do this effectively. For many companies, finding the right platform to set up easily, engage, and update without the help of the IT department can present a challenge.
This webinar gives you precise step-by-step instructions on how to create a microsite and where to start. You can watch the full recording below — we also included a link to a non-audio version of the presentation on SlideShare. And, as a result of this popular webinar, we had questions come in, and we have answered them below. Enjoy!
Watch The Full Webinar:
Video: How to Build a Microsite in 30 Minutes – No Coding Required
Check Out On SlideShare Here:
How to Build a Microsite in 30 Minutes – No Coding Required from Craftersoftware.com
Questions that came in after the webinar:
1. Can a microsite help to boost SEO?
Yes, employing a microsite will boost your brand’s overall SEO ranking and will allow new site visitors to find your business online. Visitors, who are unfamiliar with your enterprise, may discover the microsite through organic search, referral links, and social media. Including a logo and linking back to the parent website invites visitors to learn more.
2. What types of content are supported (video, .pdf, audio files, XML and binary downloads)
Crafter CMS supports all types of content and can be integrated with any media player.
3. Does Crafter CMS offer language translation for a microsite? What languages are supported?
Yes, the Crafter CMS platform supports language translation and workflow. Crafter CMS integrates seamlessly with most translation platforms and supports all languages worldwide.
4. As a marketer, what are the biggest benefits of implementing a Crafter CMS microsite?
Since microsites can be deployed swiftly and cost-effectively, they represent a way to test multiple campaigns. The marketer can use targeted, personalized content and then use analytics to measure market engagement. Also, microsites can offer marketing teams the freedom to experiment without the restrictions that may exist on the primary website. By giving the marketing team this freedom to quickly run multiple campaigns, the enterprise may uncover new best practices and generate more sales opportunities, allowing your company to compete with other brands for the attention of site visitors.
More questions, comments or concerns? Let us know in the comments section.
Like more information about the webinar or Crafter CMS? Email us at firstname.lastname@example.org.