MasterCard's Global Marketing Center: A Crafter CMS and Alfresco Case Study

MasterCard's Global Marketing Center: A Crafter CMS and Alfresco Case Study

This case study (presented at Alfresco's DevCon event in November 2012) illustrates how the Global B2B Digital Marketing team at MasterCard replaced dozens of fragmented regional websites with a strategic, centralized global platform built with Crafter CMS and Alfresco's enterprise content repository. The solution is implemented with Crafter Studio for content authoring and review and Crafter Engine to provide a high performance, dynamic content delivery platform. The solution benefits from Alfresco's content services for managing both Web content and documents, implementing complex workflows, and authoring search. 

  • Project background
  • System architecture
  • Lessons learned 
  • Summarization of the primary benefits
  • Review of the outcomes of this major Crafter CMS implementation
  • Created by: Russ Danner
  • Tags: General

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