Personalizing and Targeting Content for True Customer Engagement
Today's users are online more often but in shorter bursts than ever before, so it's critical to engage them directly with timely, relevant content. Delivering targeted and personal content and services across multiple online channels is a key ingredient to initiating and holding those meaningful conversations.
Watch this webinar and learn:
- Best practices for customer engagement
- How to use visitor profiles and user behavior to personalize content
- Why real-time, dyanmic content delivery is critical
- How multi-channel publishing enables you to engage users across the Web, social media, and more